Project Description

Advertising and Commercial Arts

Advertising and Commercial Arts prepares students to use artistic techniques to effectively communicate ideas and information to business and consumer audiences. This program includes instruction in the principles and elements of design, 2-dimensional design, concept design, layout, typography, illustration, color theory, digital photography, multimedia and computer graphics programs. Students will become proficient in Adobe Creative Suite programs including Illustrator, InDesign and Photoshop. Students will learn to plan and analyze visual information in order to create visual solutions to communication problems in the most effective ways of delivering messages in print, electronic, and film media using a variety of methods. This program integrates academic skills and aptitudes necessary for postsecondary education, gainful employment and a foundation of lifelong learning.

Yana K. Boyd

Yana was born and raised in Bellefonte, PA. She attended Bellefonte Area High School and studied Visual Communications at The Central Pennsylvania Institute of Science and Technology. After high school, she pursued an Associates Degree in Advertising Arts and a Bachelors Degree in Graphic Design at Pennsylvania College of Technology. She is currently attending Penn State University for a Masters Degree in Workforce Education.

Mrs. Boyd has been actively working in the design field for over 15 years. She continues to stay abreast of the current industry practices through seasonal work and freelance jobs. She provides her advertising and design expertise to multiple community groups for promotions and fund-raising efforts.

Yana began her teaching career at CPI in 2005 and looks forward to teaching high school students for years to come. She enjoys sharing her love of the design and advertising field with students through conversation, demonstration, guided lessons, and critique. She strongly believes in having a classroom atmosphere that encourages compassion, creativity and honesty. She most importantly stresses that her room is a “drama-free-zone”.

Time may need to be dedicated to work that students did not
finish during the allotted classroom time. This may include hand-done artwork or online computer work in the Adobe programs.

Students will occasionally be required to do outside of class reading or research for assignments and projects.

Students may be required to use outside class time for photography assignments and projects in the 3rd year of class.

Visual Communication:

The Visual Communication using Adobe®Photoshop®certification exam validates entry-level skills needed to plan, design, build, and maintain effective communications corresponding to the Adobe® Photoshop® application. The exam replicates application experience by testing hands-on skills in Adobe® Photoshop®

Student Cost: $200.00