Advertising and Commercial Arts
Advertising and Commercial Arts prepares students to use artistic techniques to effectively communicate ideas and information to business and consumer audiences. This program includes instruction in the principles and elements of design, 2-dimensional design, concept design, layout, typography, illustration, color theory, digital photography, multimedia and computer graphics programs. Students will become proficient in Adobe Creative Suite programs including Illustrator, InDesign and Photoshop. Students will learn to plan and analyze visual information in order to create visual solutions to communication problems in the most effective ways of delivering messages in print, electronic, and film media using a variety of methods. This program integrates academic skills and aptitudes necessary for postsecondary education, gainful employment and a foundation of lifelong learning.
Donald E. Crane
Donald (Don) Crane is a native of California. He has lived in multiple states developing his craft of communication. He holds degrees from Hope International University, Johnson University, and Cabrini University and is currently a Ph.D. Candidate with Cappella University. Mr. Crane is skilled with verbal and non-verbal communication with specialties in public speaking, discourse, and social media marketing. His abilities assist the student in learning to be genuine, authentic, and passionate in their visual arts while telling a visual story that penetrates the noise of modern marketing.
Outside of CPI, Mr. Crane is married to Karen. They have five children. They live in Howard, PA. He serves as the lead minister for Howard Christian Church. His volunteer passions are with the Centre Region Down Syndrome Society & coaching challenger baseball.
Mr. Crane’s Favorite Quote is from C.S. Lewis – “Humility is not thinking less of yourself, but to think of yourself less.”
Time may need to be dedicated to work that students did not
finish during the allotted classroom time. This may include hand-done artwork or online computer work in the Adobe programs.
Students will occasionally be required to do outside of class reading or research for assignments and projects.
Students may be required to use outside class time for photography assignments and projects in the 3rd year of class.
The Visual Communication using Adobe®Photoshop®certification exam validates entry-level skills needed to plan, design, build, and maintain effective communications corresponding to the Adobe® Photoshop® application. The exam replicates application experience by testing hands-on skills in Adobe® Photoshop®
Student Cost: $200.00